Provides visitors with “hands-on” action opportunities to support conservation projects, capital campaigns, and more.
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Helps balance interpretation on overwhelming, distant and complicated issues by empowering visitors to make a difference on-site.
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Shows cumulative total donations from host institution and other zoos/aquariums. Gives visitors a sense of the impact of their own small action, and demonstrate that they are not alone in their concern and commitment.
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Stimulates additional conservation behavior off-site, and keeps visitors actively engaged with an institution’s conservation efforts (via online correspondence stimulated from their on-site action experience and
email address).
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Can incorporate pledge-style commitments to conservation action (and see commitments from other visitors).